Categories / Festival Branding, Physical Space
Timeframe / 8/15 - 9/15
My Role / Art Director
Partners / Stink Digital, “Found Them First” Design & Dev; Sarah Kayden, Spotify “Found Them First” Producer; Radar Media GmbH, Event Production Agency; Kate Marriage, Spotify Experiential Director; Martin Richter & Adrian Kopps, Spotify Germany Consumer Marketing
Objective / Introduce Spotify to Germany’s Reeperbahn Festival, an important music industry pow-wow. Bring to life the digital experience Found Them First, which asks “how many artists did you stream before they made it big?”
Solution / We invited fans of breaking artists to see them perform at Spotify’s club space during the festival. We took inspiration from the Reeperbahn area, often described as “Germany’s red light district.” Our design ethos: the weirder the better.