Objective / Use social media to define Spotify’s brand voice. Create reasons for users to open the app and turn up the music.
Solution / As internal Art Director on the social media team, I helped shaped creative strategy and create hundreds of individual pieces of content. Our aim was that Spotify sound like your “cool music friend,” striking a balance between brand promotion and having fun with music-related content. Below, three posts serve as an entryway into the ongoing conversation that is Spotify’s social media presence.