Objective / Align P&G products with Time Inc.’s celebrated red-carpet coverage.
Solution / Just in time for awards season, we partnered with style expert and TV personality Jay Manuel for a special in-book section recreating looks straight from the red-carpet using select P&G products. The creative ran in People, InStyle and Entertainment Weekly.
Our custom print advertorials were designed to complement P&G advertisements. Below, our top selects from the multi-day photo shoot. The versatile models donned many looks to support the red-carpet glam storyline.