Categories  /   Print, Magazine, Custom Photo Shoot
Timeframe  /  2/13
My Role  /  Art Director 
Partners  /  Emily DeSear, Creative Director; 
Michael Rosenthal, Photographer

Objective  /  Align P&G products with Time Inc.’s celebrated red-carpet coverage.

Solution  /  Just in time for awards season, we partnered with style expert and TV personality Jay Manuel for a special in-book section recreating looks straight from the red-carpet using select P&G products. The creative ran in People, InStyle and Entertainment Weekly.

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Our custom print advertorials were designed to complement P&G advertisements. Below, our top selects from the multi-day photo shoot. The versatile models donned many looks to support the red-carpet glam storyline.