Categories  /   Print, Magazine, Custom Photo Shoot
Issue Date  /  InStyle Hair Issue 2013
My Role  /  Art Director 
Partners  /  Emily DeSear, Creative Director; 
Rennie Solis, Photographer

Objective  /  Pair John Frieda products with seasonal hair trends. Seamlessly merge practical, how-to content into editorial story lines. 

Solution  /  We paired a California-cool style with three of our favorite spring trends — blunt bangs, a bold side part and a seamless day-to-night transition. Our structured layouts hero’ed both the John Frieda product and the finished look.

Blunt bangs two ways – long and loose, or posh and polished. Showing two looks spoke to the versatility of the style, and allowed us to feature two products one spread. 

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For the classic day-to-night transition story, above, we wanted maximum contrast between the two looks. “Part of the Night,” below, was the strongest how-to piece showing getting ready shots alongside the finished look.

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