Categories  /   Festival Branding, Design Systems, Physical Space 
Timeframe  /   2/15 - 6/15
My Role  /  Art Director
Partners  /  Matt Porteous, Photography; FIRE Global Media, Production; Sheny Bhopti & Kristen Distler, Experiential Marketing

Objective  /  Create a flexible space and design system for Spotify at Cannes Lions 2015, where the focus was entertaining high-level advertising partners. 

Solution  /  Our inspiration object was the spiky Louboutin shoe, which is edgy yet refined. Keeping this object in mind helped the team design a solution that felt true to the Spotify brand, but elegant enough for the high-rollers in Cannes.

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Left: Seth Farbman, Spotify CMO, is representitive of those who visited the space throughout the week. Right: Our spot on the Croisette.

The system for our e-invitations, above, began our love affair with the triangle. Below, we painted white vases with our shapes and colors as an accent in the primary meeting room. 

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The transition from day to night in the multi-functional space was an exciting design challenge we solved through the use of light.

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My colorful, low-poly lion illustration was the key art for the experience, appearing in festival guidebooks, merch and as artwork in the garden.

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