Objective / Create a flexible space and design system for Spotify at Cannes Lions 2015, where the focus was entertaining high-level advertising partners.
Solution / Our inspiration object was the spiky Louboutin shoe, which is edgy yet refined. Keeping this object in mind helped the team design a solution that felt true to the Spotify brand, but elegant enough for the high-rollers in Cannes.
Left: Seth Farbman, Spotify CMO, is representitive of those who visited the space throughout the week. Right: Our spot on the Croisette.
The system for our e-invitations, above, began our love affair with the triangle. Below, we painted white vases with our shapes and colors as an accent in the primary meeting room.